Sensodyne Fresh Gel Toothpaste contains Sorbitol, Silica, Potassium nitrate, Glycerin, polyethylene glycol 300, Sodium lauryl sulfate, Titanium Dioxide, Xanthan Gum, Cocamidopropyl Betaine, Sodium Saccharin, Sodium Fluoride, Sodium Hydroxide as active ingredients. Comes in a cool blue gel for people who prefer gels. Key benefits of Sensodyne Fresh Gel toothpaste: Relieves sensitive teeth by building a protective barrier that blocks the sensitivity caused by hot, cold, sweet and other contact triggers and keeps it from coming back. Has a cool refreshing taste that leaves the mouth feeling fresh and clean. Provides relief with twice daily brushing and provides lasting protection all day, every day when used as directed. Direction for use: As directed by the physician. Safety information: Keep out of the reach and sight of children. Read the label before use. Do not exceed the recommended. Use under medical supervision.